Marketing. Public Relations. Promotions. These are they typical services offered by a lot of marketing/public relations firms. What makes one stand out? I found one that has a unique angle.
Amanda Parker, of Collective Alternative, is out to help the underdog, those commonly lost in the pack of the big dogs. If you remember the Disney movie “Lady and the Tramp”, Amanda is all about helping Tramp be the most successful dog he can be. She does that by helping the underdogs look like the big dogs, without the big dog costs and offering one stop shopping for everything from business cards and social media management to promotional ad campaigns and billboards. Helping the underdog is what Amanda considers her Personal Brand.
I recently interviewed Amanda and asked her two additional questions:
1. What message do you want to send to new women entrepreneurs about business and their Personal Brand?
“Anyone who knows me knows I’m a huge fan of the underdog. I’ve always had a soft spot for underdogs, from Eli’s victorious Superbowl XLII win over Tom Brady to the more recent Butler Bulldogs NCAA disappointment (oh yeah, I’m a huge sports fan too). I’ve always felt compelled to work just a little harder for someone willing to work a little harder for themselves. And who works harder than a small business owner? Why shouldn’t those businesses that are currently small or wish to remain small, starting out or have been around for fifty years have any less advantage than the larger corporations that tend to monopolize our society? My company is built on the idea of providing the same opportunities to businesses alike, to fit their budget and provide an equal playing field. This is my personal brand. I’m passionate about it. It motivates me. It makes me different. Your personal brand should do the same. It should be the foundation of your business. It should help create your niche and be an extension of you.”
2. Who has influenced you the most in your business and your Personal Brand?
“My greatest influence in my business and personal brand is two-fold and quite a combination (I’m sure they’d never be caught in the same room together). My mother and Donald Trump. My mother raised me to believe I could do anything I wanted to…don’t we all want that for our kids? But she took it one step further driving home the realization that I didn’t need anyone else to put a roof over my head or food on the table. My mother’s been a successful entrepreneur for twenty-five years, concurrently teaching me a strong work ethic and the importance of reputation. She’s my greatest cheerleader and my constant adviser.
Donald Trump is an inspiration to me. From meager middle-class to millionaire, he doesn’t let anything stand in his way. He’s had great successes and great failures, but never backs down and always comes back with a vengeance. More than anything, he knows how to create a brand. Who doesn’t know the name Trump? He’s constantly growing, challenging himself, creatively extending his boundaries…did someone say presidential candidate? I appreciate his intuitiveness, his guts, his determination. I realize he is the epitome of a “big dog”, but he has, several times, been the “underdog” and continues to be in new fields of interest or expansion…and always seems to come out ahead.”
Who doesn’t love an underdog?