“Social media will completely change the way business is done,” says Stacy Van Meter, Community Manager / Social Media Strategist, who is transforming job search at Deluxe Corporation. Job seekers must adapt quickly as businesses transform their recruiting model. Where are you on the evolutionary chain?
It wasn’t too long ago that job seekers plowed through pages of want ads in their local newspaper, spending hours neatly typing cover letters, resumes, and envelopes, licking stamps and driving to the post office. Snail mail is still important for thank you notes. There are times that call for a personalized thank you note on nice paper. Minnesota-based Executive Recruiter, David Magy, says executives have wanted to know who in a field of candidates sent thank you notes to him after their first interview. Thank you notes have always been important.
It was a lot easier going electronic on Monster, CareerBuilder, Hotjobs, Dice, and techies.com.” Ms Van Meter calls this method, “post a job, and they will come.” Applicants communicated with electronic cover letters and resumes but had no way to connect with people. Now electronic thank you notes sometimes work better because they are immediate and can be forwarded to the entire selection team.
Social media is transforming how people connect. Employers are just learning how to use Linkedin, facebook, myspace, oodle, craigslist, jobster, indeed, juju, Yahoo, and Google in their recruiting efforts. Job searchers can put a QR code on their business card linked to their information with Linkedin. There is a wealth of job information flowing in cyberspace. Gen C (Generation Connected) gets it. Others near the age of the author would be well served to learn quickly.
Web 3.0 “Engagement”
Deluxe Corporation is creating a significant web footprint of information about their job opportunities through Linkedin, Facebook, Twitter, You Tube, WordPress, and professional blogs. Job information is rapidly becoming a part of our “digital lifestream.” The company asks people to join their “Talent Community” and will “treat them like a customer” even after the job is filled because there will be likely more opportunities to come, according to Van Meter.
Everyone is a recruiter
The Deluxe model links employees into the recruitment campaign. Van Meter, addressing Human Resource professionals at a 2011 HR Tomorrow conference, said, “Your employer brand is not what you say it is, it is what your employees tell you it is.” The Deluxe Talent Community Strategy is “turning candidates into customers, and employees into evangelists.”
About Deluxe Corporation
Deluxe Corporation is a $1.4 billion company, with operations in Lancaster and El Segundo, Calif. Deluxe’s Antelope Valley location employs nearly 400 people. Operations include a 64,000- square-foot manufacturing facility and a state-of-the-art customer care center that ranks in the top 3 percent of the nation for call center performance. The Deluxe Los Angeles location employs nearly 50 people serving the small business market. The corporation is transforming itself from simply printing checks to bcoming an innovator in small business solutions and financial services. Job seekers can see their “Talent Community” approach to careers at the Deluxe Corporation website.