From the beginning of mankind, women have always had the desire to be pretty, and the need to be healthy. From the beginning of mankind, man has always aged and had ailments. While technology has advanced, and their constantly seems to be an influx of new products on the market, there has been one constant truth on the best way to stay pretty & healthy: take care of yourself. Well, what have we are some ways we can take care of ourselves that we’ve always known about and had access to? I’ve got 10 for you off the top of my head:
- Eating natural (whole grain/raw/organic) foods
- Healthy cooking
- Some sunlight, i.e. spending time outdoors
- Everything in moderation
- Having an activity outside the home (work/hobby)
They came to me quite easily, because from the beginning it’s always been (roughly) about 5 simple things:
- Good grooming
- Being/staying clean
- Loving yourself
- Following doctor’s orders
- Taking care in your appearance (getting dressed up, and wearing makeup)
The history of man wearing makeup (or “cosmetics”) dates back to 4000B.C. As far back as the Middle Ages 3 main cosmetics have stood the test of time. They are:
Cosmetic deodorant was invented in 1888; roll-on deodorant in 1952, and sunscreen in 1936. But before then, mankind had personal care products that directly related to a person’s hygiene.
- Comb (Brush)
Although they may have been here for what seems like eternity, the lipstick or powder that was used in the Middle Ages, is not still available for purchase today. Like most skin care products, even makeup can “go bad”, or deteriorate over time. However, if we go back as far as the beginning of the 20th century, we find the first mass-market cosmetic companies. There were 3:
- Max Factor (1909)
- Elizabeth Arden (1909)
- Helena Rubinstein (1915)
And low and behold, we find 3 major makeup brands, all still run under the same 3 names (although the production/distribution of Max Factor in the U.S. was discontinued by Proctor & Gamble in 2010) – yet only 1 of has continued to be independently held/run since its creation: Helena Rubinstein; Elizabeth Arden traded hands several times between 1971 – 2003, before going back to the name Elizabeth Arden in 2003 when FFI bought the brand from Unilever for $225 million, and Max Factor also traded hands several times between 1983 – 1991 before Proctor & Gamble acquired it from Revlon in 1991 for $1.5 billion. So, who are the modern day faces of Elizabeth Arden & Helena Rubinstein, and what are their best-selling products today?
- Face of Elizabeth Arden: Catherine Zeta-Jones; Best-Selling Product: Good Night’s Sleep Restoring Cream ($38 for 1.7fl ounces, available at www.shop.elizabetharden.com)
- Face of Helena Rubinstein: Demi Moore; Best-Selling Product: Prodigy Extreme Ultimate Rejuvenating Cream for Eyes and Lips ($151.10 for 0.5fl ounces, available at www.amazon.com)
But since the early 1900’s, several other cosmetic companies have come into play. Brands like M.A.C., Maybeline, and Clinique all come to mind. And they too have a fair share of the market value. So, what tried & true products have remained popular over the years, because they’ve been tested over and over again & are plain-old proven to work?
- Clinique Even Better Dark Spot Corrector: an Editor’s Favorite at Allure Magazine for years (1.0fl ounces for $49.50 at www.clinique.com).
- LANCOME L’Absolu Roug in Absolute Rouge: an Allure Magazine Best of Beauty Award Winner & Elle Magazine Beauty Award Winner ($29 at www.lancome-usa.com).
- Clairsonic Mia Yellow Skincare System: a Readers Favorite Beauty Product in Glamour Magazine ($149 at www.dillards.com).
- Elizabeth Arden Eight Hour Cream Skin Protectant: an Elle Magazine Beauty Award Winner ($17 at www.elizabetharden.com).
- Kerastase Nutridefense: a concentrated nourishing treatment for dry/sensitive hair that’s also an Elle Magazine Beauty Award Winner ($60 at www.kerastase-usa.com).
And what are some of my personal favorites that I would recommend anyone who hasn’t to definitely try:
- Kinerase Restructure Firming Cream (1.7fl ounces for $68 at www.sephora.com)
- NARS Sheer Blush ($27 at www.neimamarcus.com)
- Neutrogena Deep Clean ($6.99 for 6.7fl ounces, available at www.neutrogena.com)
- Aveda Shampure Shampoo ($10.50 for 8.5fl ounces, available at www.aveda.com)
- La Roche-Posay Anthelios 40 Sunscreen ($31.70 for 1.7fl ounces, available at www.skincarerx.com)
But, in the end, time ages all of us; time marches on. We must make the most of today, and remember to enjoy the moments. Take Care.