For people that have been paying attention to some of the new marketing techniques over the last few years, you should know a little bit about what has been taking place with the Barcode. Specifically what has been going on with 2-Dimensional Barcodes, also known as the QR code. What is the future of information retrieval with these product identifiers and the evolution of this method of identification and information retrieval? What is the difference between these two methods of encoding and what are the potentialities?
Using a 1-Dimensional barcode will allow mobile devices to begin to look online, given the right applications, to find information about your product. It will look up the product and return valuable information about that product. Google has looked at software that would allow restaurants and other businesses to print these barcodes on their receipts and when captured allow you to then review their service or product. If this application and technology begins to catch on, soon we may see Google, or any other number of technology companies revolutionize and evolve user reviews online.
QR Codes (Sema-Codes or 2-Dimensional Barcodes) do not posses the same product information as the 1-Dimensional barcode but rather can encode URL’s into the data. When captured with your mobile device and the right application, a simple picture with your phone will open the mobile browser and automatically take you to the encoded website. By using the correct parameters in this URL you will be able to directly send them to your mobile site, and know that these people got to your site directly from the QR Code as well as many other unique pieces of information. By utilizing some of the services that currently exist you can even begin to create artistic and appealing QR codes in a multitude of shapes, sizes and other forms of art.
At one site in particular you can go ahead and generate your own QR Code for free to any URL you would like. If you are interested in checking this site out please feel free to jump over to the QR Code Generator and link to your own personal website.
Whether you decide to use a 1-Dimensional or 2-Dimensional Barcode is completely up to you and both have their own benefits but do consider the potential traffic and consumers you can begin to garner where otherwise you may have never been able to grab their attention. In a world that is becoming more mobile, attention spans are decreasing, and information is expected to be at our fingertips, QR Codes and Traditional Barcodes are potentially the wave of the future. I mean just imagine a takeout menu where each item is listed next to a corresponding QR Code and you can simply place your order by taking a picture with your phone, wouldn’t that be convenient? Looking for show times of the new Summer Blockbuster, wouldn’t it be nice to just capture a QR Code on the poster? Consider the possibilities of convenience at our fingertips.