Paula Begoun made headlines when she wrote The Original Beauty Bible in 1997 that dispelled myths from facts in the beauty industry. Begoun began working in the cosmetics business as a make-up artist and aesthetician before opening her own cosmetics store in Seattle in 1981. In 1985, she published her first book Blue Eyeshadow Should Be Illegal. To date her 18 best-selling books on wise consumer advice for anything and everything to do with beauty products have established Paula as an exclusive expert. After years of writing and speaking about the truth behind cosmetics, Paula applied her knowledge to her own beauty line called Paula’s Choice. She still recommends other products outside her own brand giving her both distinction and credibility. To learn more about Paula go to www.cosmeticscop.com.
What common myths are still out there in the beauty world about cosmetics that women have to aware of?
There are too many to list but the most repetitive is the belief that anti-wrinkle or anti -aging products can replace plastic surgery or cosmetic corrective medical treatments such as lasers, botox, or dermal fillers. A close second is that natural products are better than synthetic ones, and that eye creams are necessary to get rid of dark circles, puffiness, and wrinkles around the eye.
If you could advise teenagers who are beginning to buy make-up, what basic rules of shopping would you tell them?
Teenagers don’t listen any better than adult women, the ads and claims are just too damn seductive but I would tell them to go check out our reviews on Beautypedia.com, I know that’s self-serving, but the cosmetic industry is a 45 billion dollar industry and the facts you need to know can’t be summed up with “tips.”
What are your thoughts on the latest in anti-aging? There is a lot out there and how can women make sense of it all?
What we know for certain is that sun protection, topically applying antioxidants (your skin can’t get enough) and skin repairing ingredients are the best the cosmetic industry has for “anti – aging” products. What a lot of women don’t know is that a well-formulated, gentle AHA (glycolic acid) or BHA (salicylic acid) has the most astounding immediate results for making skin feel and look younger, firmer, and radiant!!!
What can consumers expect from your personal line of products?
That they live up to every detail of what research has shown benefits skin.
Do you think that there will ever be an end in sight for celebrity skincare? Have you had a chance to review some of the products on the market?
Women want to believe that models and celebrities are beautiful because they know something special. My team and I have reviewed thousands of products from over 300 lines on our website Beautypedia.com including “celebrity” line.
How can a woman find a good source of beauty advice in her local area? Do you recommend any particular things to look for in a day spa or aesthetician?
Sorry, you can’t find it. They all sell products in jars, expensive products, eye creams, throat creams, products with irritating fragrant plant extracts or synthetic fragrance ingredients, and make exaggerated or false claims about the products they represent.
There are rumors about paraban. What is your advice to woman who are concerned about this ingredient?
Let it go. There is no research showing they are problem in skin care products, they just can’t penetrate skin in a way that has any impact what so ever and parabens are the most gentle preservatives in the world of skin care.
What is a reasonable budget for skincare? Some systems are very expensive and others only $20. Where is an educated medium?
Too expensive is just absurd and too cheap doesn’t work either. If you put together a good routine, gentle cleanser, toner, sunscreen, and nighttime moisturizer along with an exfoliant (all appropriate for your skin type of course) it shouldn’t cost more that $50 to $75 and those products should last about two to three months.
Do you believe the hype about cosmeceuticals?
It is all hype. It is a made up term that has nothing to do with the ingredient list. There are no special cosmeceutical formulas or ingredients.
Does any product out there really make someone look significantly younger other than a true cosmetic procedure?
Absolutely! The routine I described above along with a skin lightening product if you have brown spots from sun damage can make someone truly look years younger!!!!!