Victoria’s Secret model Miranda Kerr, actress Ali Larter and fashion designer Georgina Chapman’s first Mother’s Day will be marked with cards — not necessarily ones they will receive, but ones they designed for Tiny Prints. E! Entertainment’s Catt Sadler, divorced mom of a 7-year-old and a 3-year-old, also lent her talents by designing one of the limited-edition cards benefitting Baby Buggy for the online stationery boutique.
The project mirrors a similar one Tiny Prints did over the winter holidays, featuring the inspirations of actresses Reese Witherspoon, Courteney Cox, Rachel Zoe, Jennifer Garner, Kate Beckinsale, Brooke Shields. That project benefited the Epidermolysis Bullosa Medical Research Foundation dedicated to researching and curing the genetic skin disorder that affects thousands of children.
Corinne Saunders, public relations director for Tiny Prints, said the program was so successful — based on celebrity participation, the number of cards ordered and the amount raised for charity — the company wanted to do it again.
In each instance, the celebrities were selected because they already were involved with their respective charities. The charities were selected by Tiny Prints officials who also had ties with them.
“We thought Mother’s Day is all about families and moms, and we thought, ‘How can we make this an impactful partnership for the both of us?’ ” Saunders said.
Tiny Prints assembled design kits that included a sketch book, pencils and font choices that the celebrities used to design their cards.
“Really, what we ask for them to do is to put all their ideas on a sketch pad and tell us what they’re thinking as they design,” Saunders said.
She said Tiny Prints tries to remain faithful to the celebrity sketches, which wasn’t difficult when it came to Chapman, who routinely makes charcoal sketches for her Marchesa fashion line.
“Everyone oohed and ahhed when we received Georgina Chapman’s,” Saunders said.
After Mother’s Day, the designs will be repurposed for birth announcements and matching “Thank you” cards.
A portion of the sales of the Mother’s Day cards will be donated to Baby Buggy, a charity founded by comedic actor Jerry Seinfeld’s wife Jessica to provide baby accessories for mothers in need.
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