Today, article marketing is probably one of the most powerful and inexpensive forms of online marketing available to small business owners and non-profits. For those not savvy with the term “article marketing”, here is a quick definition:
In exchange for a little sweat and focus, an article author (you) shares their wisdom and experience with the world by posting their short article of advice or insight to blogs, social media and article publication sites. Within those articles are one-way links leading back into the author’s own website, raising their website’s “authority” karma with the search engines and increasing their qualified web traffic.
You Are the Expert
Here is a little mental preparation for you. I want to make sure you are looking at article marketing—and yourself—through the proper lens.
When you produce articles, it is your goal to encapsulate gems of experience-hardened wisdom and share them with the online community. In doing so, you:
- Help to advise those who are seeking that knowledge, and you
- Position yourself as an expert on the topic. (Important!)
Warning: Don’t get caught on the term “expert.” Many humble folks who are vastly knowledgeable about their industry wouldn’t refer to themselves as experts because they are also aware there is much they don’t know. You don’t have to know it all. You just need to know more than your customers and then know where to find the answers when you are stumped.
Your Mission: Inspire, Inform, Entertain
Your primary goal in business is to help, right? Businesses and non-profit organizations provide products and services with the intent of helping people. (Naïve? Maybe. Choosing to see the best? Definitely.) That might mean helping to:
- Provide a solution to a problem,
- Offer inspiration, motivation or elevation,
- Foster greater awareness to a social concern, or even to
- Entertain and enthrall.
The best place to start? Begin with what you know. Offer advice. Offer your life experience. Offer sagacious words of wisdom. Expound and elucidate. Maybe even do a little research. Article marketing is your vehicle for taking your wisdom to your audience, answering their questions before their questions have bubbled up.
Step 1: Target Your Topic
What do you specialize in? What do you know a lot about? What is the point to your website? After all, the goal of any article marketing campaign is to place articles of value out into the world and grow your number of back links (links that point back to your website from another website.) Google and other popular search engines/directories see these links leading into your website as proof you must be something of an authority.
Translation: On the Internet, you are somebody important if other people say you are. It’s like high school all over again! Yeah!
Next week, targeting, writing, launching and tracking!