Make Up Forever launched their campaign for their new product, HD Invisible Coverage Foundation on March 16, 2011. They took the print campaign to the next level and launched a microsite featuring an interactive short film created to highlight the models’ perfect complexions. The models in the video are combines with some digitally altered objects meant to try to trick the viewer. After watching, you can play a game to discover which objects have been retouched, and then enter your answers into a contest. They claim that their product masks any imperfections that even a camera lens would magnify.
Also, all the ads for the campaign of this new product are unretouched and no Photoshop is used. That itself is a huge risk, but a great effort and marketing tool to prove how well the product works and that it does what it is claimed to do. It is a great thing what they are doing to prove their products effectiveness, but you also have to take into consideration that the models in the ads did have the help of professional makeup artist and the images are taken from a distance. So, with all of that said, when you consider how much retouching is done on covers and photos these days to get rid of the finest lines and even things like hair on the arms, moles, and freckles, it is pretty impressive how flawless they look. It would be great that this trend sets in for awhile so that retouching will not be so excessive because it tends to deceive the consumer.
The company that has created this remarkable product is Make Up Forever. It’s available exclusively at Sephora beauty retail stores and sells for about $40 for 1.01 oz. It comes in 25 different shades to suit all skin types and also has concealer to coordinate. This foundation is and oil-free medium to full coverage foundation that covers skin imperfections flawlessly while remaining invisible on screen and in real life. It creates a soft focus effect which is designed to meet the coverage concerns of those that are in the spot-light. It leaves your complexion with such a flawless finish that it can withstand bright or harsh lighting. This foundation is an oil-free medium to full coverage foundation that covers skin imperfections flawlessly while remaining invisible on screen and in real life. It creates a soft focus effect which is designed to meet the coverage concerns of those in the spot light. It leaves your complexion with such a flawless finish that can withstand bright or harsh lighting.
This foundation is creating quite the hype with its invisible coverage. This foundation has caused such a frenzy because many stars have been so bold as to go unretouched or photoshopped since the HD Invisible Cover Foundation claims to mask any imperfections even a camera lens would magnify. This is a huge step with all the use of editing tools like Photoshop and other techniques used to retouch photos for a flawless look on photos, magazines, magazine covers, billboards, advertisements, etc. This foundation is easily one of the more famous products produced by the brand Make Up Forever. It is designed to create a “soft focus” effect while providing a medium to full coverage for a flawless look. It is touted as an oil-free liquid foundation that works to make you look your best in even the harshest lights. I think the most impressive part of the HD foundation is that it photographs extremely well. It makes skin look better than what it actually is.
After about 5 weeks of use, you may like HD Invisible Foundation a bit more than other foundations you may have used in the past, due to the finish being more of a matte finish with a softness to it and also you don’t need much for a full coverage look. It comes with a foundation pump which makes a lot easier for dispensing the amount you need but if you want a fuller coverage look you can layer till you have the desired look. About 2 to 2 ½ pumps will achieve a natural look. It does a great job at lasting all day and you won’t get that end of the day shiny oily mess on your face; it is very light weight.
HD Invisible Coverage Foundation is a good liquid foundation and it is recommended for anyone looking to try a new foundation with great results. HD Invisible Coverage Foundation offers a happy medium where you can achieve a matte look with an added softness to it without leaving your skin shiny or oily. Also, for the cost it is a great investment since you don’t need much and it achieves a flawless fantastic gorgeous celebrity look that we all are looking for.