Linda’s Murray Hill opened in NYC and I had the pleasure of going in for my own private bra fitting appointment with the famous Linda “the Bra Lady” Becker ad her staff of highly trained fitters. Her new boutique was designed by celebrity designer, Eric Warner and it is a very modern and warm environment that will make you feel comfortable shopping for your intimate apparel. There are eight spacious dressing rooms, with flattering lighting and mirrors with a comfortable common area in the middle.
Linda took me into a dressing room, measured me to find my band size, looked at my breasts and came back with six bras to try on. Like many women, I have one breast slightly larger that the other, so she addressed this by selecting bras that would even me out, with some stretch in the cups. I ended up with a gorgeous Simone Perele plunge Romance bra and we left one “cookie” in the left cup to even out my breast sizes. It was the perfect solution bra, I felt very comfortable in it and I loved the way I looked in it! The next challenge, was finding shapewear to smooth out my tummy underneath my clothes. Of course Linda had the solution, she handed me the Wacoal IPant which also has an anti-cellulite feature. The IPant has microfibers embedded with microcapsules containing caffeine to promote fat destruction, vitamin E to prevent aging; ceramides to restore the skins smoothness and aloe vera to moisturize. All I know is that it made a difference under my clothes and it was much thinner than other shapewear items I had been using.
Linda’s also carries a wide selection of swimwear, including bra-sized bikinis, tankinis and very beautiful one pieces. The shop has an extensive selection of mastectomy bras, sports bras and nursing bras and she carries sizes AA-N cups! I also noticed that she has mannequins that look like regular sized women and lovely photography of women of different shapes and sizes. Linda told me that she and her staff are there to help women find bras that fit properly and to help all women feel great about themselves.
A few words from Linda:
” Hi, I’m Linda “The Bra Lady” Becker. Over twenty years ago, I went to a mastectomey bra fitting class hosted by the American Cancer Society. My first glimpse into the world of bra fitting opened my eyes to a shocking fact: most women, busty or small chested, plus size or petite, are wearing the wrong size. Not only were they wearing bras that were unflattering and uncomfortable, some women were convinced that bras were supposed to hurt! Ever since, my mission has been to help women of all sizes find bras that actually “fit” them, look great and help them feel comfortable and confident.”
“Most days you can find me in my New York City boutique, where my bra fitting team and I have given thousands of women bra makeovers. What makes my store different from other lingerie stores out there? Well, we carry over 200 bra sizes, from AA to N cups. All of our bras are hand selected by me for quality, fit and value; so that we can guarantee that you’ll love the bras you choose. My expert bra fitters have the most extensive training in the field, with over three months of “bra school” before they are certified to fit women in our store locations or our Bra Fit Hotline. A few years ago we launched LindasOnline.com to make bras in every size available all over the world. ”
Linda’s is located at:
552 Third Avenue, between 36 & 37th Streets
New York, NY 10016