Jerome Wetzel, the Lexington TV Examiner for hornface.com, makes a living doing something that most people can only dream about. He watches television. Sounds easy enough, right? But don’t shred your resume, buy a big screen TV and order a Lazy-Boy, because he does a lot more than just relax on the couch all day.
Wetzel writes reviews of television programs for 3 different websites: TV Reviewer for BlogCritics, Lexington TV Examiner for hornface.com, and TV Reviewer for The TV King. And when he’s done writing for those 3 sites, he also posts everything on his own blog at Jerome Wetzel TV.
Still sound easy? Think again.
Wetzel doesn’t watch just 10 or 12 shows a week. He watches dozens of television programs. And his reviews are rich with plot lines, back story, predictions for the future, character analysis, actor information, and studio gossip, all wrapped up neatly at the end of every episode and topped off with Wetzel’s witty remarks and sometimes snarky opinions.
When asked how much time he spends each week working online, Wetzel replied:
“I spend tons of hours, if you include watching, writing, and editing. Easily more than 40. Just the writing and editing and online stuff, I would estimate around 10-12 hours a week.”
Until less than 2 years ago, Wetzel and a friend were into some serious podcasting. “The Good, The Bad, and The Geeky” was a general entertainment podcast and ran for almost 100 episodes over 2 years. He then tried to revive a smaller, TV-based podcast and, when he didn’t feel he had enough listeners to make it worth the time he was spending, he decided to devote all of his time to writing.
Why write for 3 different websites and maintain his own blog, too? Wetzel started out writing only for hornface.com and once word about his fabulous TV reviews started spreading, other sites started asking him to write for them, too.
He’s developed a good following on Twitter and communicates with them regularly. He also watches the comments on all of his TV reviews and says he, “respond(s) to any I can think of a worthwhile response for .”
With all of the attention his reviews attract you would think that Wetzel had some type of offline business like owning a movie theater or writing unauthorized celebrity biographies. Currently, however, his only business is his online writing of TV reviews which keep him pretty busy.
Wetzel has this advice for anyone considering working and writing online:
“I’m probably the wrong person to ask there. I don’t really think of what I do as a business, more of a hobby or passion. Writing, being the passion, not specifically TV reviewing. I have always been a story-guy, mostly books, until a few years ago, when I discovered some TV has some pretty good writers, too. I don’t really think of the business end of things at all. I guess just do something you love, so it doesn’t seem like work, and it doesn’t matter so much if you don’t make a lot of money. Also, stick with it. I made very little the first 5 or 6 months I wrote. The first month, I wrote half a dozen articles and made a quarter. Now, sixteen months later, I finally have gotten to hundreds per month, so it just takes time to build a following.”
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