When it comes to writing about oneself for business purposes to create a biography or profile with a business edge, the vast majority of us freeze up and experience a writer’s block. This is normal and you are far from alone.
Today we will talk about creating content for an About Me page of a website or a social networking profile that you will be using in a business area. We will share some tips for creating a dynamite biography or profile that will create a nice balance.
A good About Me page or social networking biography should establish you as someone others would want to do business with. It should also enable you to make connections with people around the internet you have yet to meet. It should give the reader a reason to want to do business with you or get to know you.
We are often our worst critics and a good first step is taking inventory of what our assets and attributes are. Remember that one key question you want to answer when it comes to a business related biography is “Why you?”. Why would a reader want to do business with or contact you?
It is a mistake to create a biography that’s too much about you without meeting the reader’s needs. Haven’t we all seen those biographies? Those who are the best this and that, coming off as braggarts. Many who read a biography like that will just conclude you have a big ego. If you don’t show the reader how having you in their network will benefit them, you aren’t successful in making a connection.
As you set out to take your inventory and begin to overcome your writer’s block, remember there is a fine line between crowing a little about yourself and what you have achieved versus screaming “Look at how great I am”. Sure, it is good to share your achievements, special talents and gifts. By all means do so, but do so with some humility and balance.
Give some thoughts to what your talents, interests, hobbies and values are. And do not be afraid to tell your story. When the reader connects with you through your story, life path, experiences, like interests or hobbies, your biography will have begun to do it’s job.
It is okay to share some about your business, why it benefits the reader or why it works for you. Just be careful not to turn your bio into a sales pitch. In that sense, less is more. It’s okay to share some about your business but don’t overkill it.
Begin with your rough draft or maybe a list building your strong points. It’s best to strike a little bit of balance between professional and personal.
Over the years, many have shared that it’s even the littlest things that can strike a connection and forge a relationship. People discover they are from the same area, have the same background and the like. Some find that they can see some of themselves in another person’s biography or business story. You can be personal without being too personal. Sharing in generality about your values, family life etc. is good but be sure to protect really personal information for safety reasons.
As you write the content, try to make it flow as easily as if you were telling your story to someone in person. That will leave your reader will feel that your message was written for them. This helps greatly in answering the “Why you?” question we mentioned earlier.
Keep it interesting and don’t fear putting yourself out there a little. Your social biography or About Me page of your website can do a lot for you in establishing who you are and the benefits of knowing and doing business with you.
You aren’t writing a book about yourself but remember you want to establish a connection and give your reader a good insight into who you are and what you are about.
The bottom line is: People do business with people. As you create your biography or About Me, be sure that the finished product leaves the reader very clear on who you are. You can always add to and continue to edit it as you progress, but a good biography helps you establish those connections you are looking for.