FOR IMMEDIATE RELEASE:
Forcade Cigars names Claudio Sgroi Vice-President of Sales and Marketing
Sgroi brings 10 years of international tobacco industry experience to the cigar brands
MIAMI, FL – (25 April 2011). Forcade Cigars announced today the appointment of Claudio Sgroi as its new Vice-President of Sales and Marketing. Sgroi will be responsible for developing, implementing and managing sales and marketing strategies necessary to reach the company’s goals for each of its three cigar lines: Forcade, Giralda Natural and Giralda Maduro.
“Forcade Cigars is pleased to bring Claudio Sgroi on board. He is a key addition to our team; he brings deep knowledge, dedication and strong passion to our company.” said Chistrian Forcade, President of Forcade Cigars. “We could not have found a more qualified individual who knows this industry so well and who has such a solid tobacco background; his work will strengthen our company and definitely benefit our products and our clients.” Forcade said.
Claudio Sgroi brings with him a diverse professional portfolio highlighting previous work experience in diverse territories such as France, Turkey, Italy, and the Caribbean. The 34-year old executive began his career in the tobacco industry in the Dominican Republic in 2001 under the direction of the internationally renowned tobacco expert Henki Kelner from the Oettinger-Davidoff Group. After gaining valuable knowledge about tobacco production and cigar manufacturing, he moved to Geneva, Switzerland where he was Cigar Stock Manager & Sales Assistant at the world famous store Davidoff & Cie. In 2006 Sgroi was promoted to “Davidoff Brand Manager” at the International Tobacco Agency (ITA) in Treviso, Italy, a title that he held until 2009 when he decided to move to the United States. In the States, Sgroi worked as an independent consultant with various local cigar brands, expanding sales efforts nationally and increasing brand exposure. Now joining Forcade Cigars, as Vice-President of Sales and Marketing, Sgroi will not only continue to market the company’s brands nationally, but he will also oversee the international sales and marketing operations, expanding the company’s business abroad.
With Sgroi Forcade Cigars will undergo a complete renovation of its brand image without forgetting the tradition that has always made the cigars brands synonymous with high quality and exquisite taste, Claudio Sgroi has already met with Jaime García from My Father Cigars, makers of the lines Forcade, Giralda Natural and Giralda Maduro, to begin working on a new extension line that will be launched at the International Premium Cigars & Pipes Retailers (IPCPR) convention in Las Vegas, Nevada this July 2011.
ABOUT FORCADE CIGARS
The current generation of the Forcade family is passionately involved in the creation of wonderful cigars such as: Forcade, Giralda Natural and Giralda Maduro. Jaime García blends all the Forcade Cigars, which are handmade in Nicaragua at My Father Cigar Factory. The history of Forcade Cigars dates back to 1887 when Thomas Novales migrated from Palma de Mallorca, Spain to Cabeza-Pinar Del Rio, Cuba, where he passed down his knowledge and dedication to the cultivation of tobacco to his four children. One of his daughters, Bienvenida Elena Novales, married Manolo Forcade and they dedicated their lives to the manufacture of quality cigars. The Forcade children and then grandchildren fell in love with the family business and together they were able to continue the company that their ancestors had created, assuring the quality and freshness of their fine cigars. The company is named after the Forcade Family, in memory of Manolo Forcade, who died at sea trying to escape Fidel Castro’s communist regime and to pursue his dream of continuing the Forcade tradition in the United States. To learn more about this company please call: 305 233 5104.
10665 SW 190 St, Suite 3117
Miami, FL 33157