Part five of a multi-part series on how local colleges and universities are utilizing Facebook…
Park University, with its home base in Parkville, part of Kansas City’s Northland community, is a unique institution in that it has a main campus hosting traditional students, but also has multiple satellite campuses not only in other parts of the Kansas City metro, but on military bases across the country, as well as an extensive online course and degree offering. In addition, Park University is known for its international population, with students attending the University from countries all over the world.
With all of these campus components to juggle, it is no wonder that Park University is heavily invested in communicating with its constituents via social media, both Facebook and Twitter.
In fact, although Park University was already on the list of campuses to highlight as part of this series, two tuned-in campus administrators had learned, via Twitter, of these articles about how local colleges are utilizing social media and made contact to inquire if their campus initiatives would be included. Absolutely!
Following a college or university on Twitter or “liking” pages of interest on their Facebook accounts provides immeasurable access to the campus and its day to day interactions with everyone who comes into contact with that particular institution. The information made available through social media far outshadows the prepared and much edited web content or viewbook material that prospective students only had opportunity to see previously. Be part of the social media revolution and take advantage of its ability to enhance the college search and selection process.
Here is a sampling (with links) of Park University utilizing both Facebook AND Twitter to reach out to the vast population of prospective students (locally and abroad), current students, alumni, athletics fans, and donors:
Park University Admissions
Park University Athletics
Park University Alumni Association
Park University Alumni Connections
Park University Bookstore
Park University International Student Services (ISS)
Park University Hauptmann School for Public Affairs
Park University International Education & Study Abroad
Park University School for Education
KGSP 90.5 FM Pirate Radio
Park Warrior Center / Success for Veterans Program
Park University at Whiteman AFB
Park University at Fort Leonard Wood
Additional Park University pages on Facebook include those for many other military bases across the country at which Park offers degree programs, as well as individual sports teams and, of course, student clubs and organizations.
Park University President Droge
Park University Professor Steven Youngblood (currently working on a peace and journalism project in Uganda)
Park University Alumni
Several Park University students, specifically from the Communications Arts Department, are also active on Twitter.
And…Park University and Park Athletics are on You Tube!
A special thank you to Erik Bergrud, Senior Director for Community and Government Relations in the Office of University Advancement and to Steve Wilson, Park University Sports Information Director, for reaching out about inclusion in this series.
**To read additional Examiner articles written by Steph Hart, click here or visit Essential Elements: Comprehensive College Planning. You may also find Steph on Facebook and Twitter.
**Steph is also the Kansas City Volunteerism Examiner. Find those articles about community service opportunities in Kansas City via Facebook and Twitter.