The task was simple; create an ad campaign for Trump Hotel Luxury Collection. Star Jones has stayed in the Trump hotels multiple times so she quickly stepped up to be the Project Manager. But before the team could get started with this week’s task on Celebrity Apprentice (channel 12 in Phoenix) two team members needed to hash some issues out and have a heart to heart conversation.
It all started when Jones assigned Nene and LaToya to go shopping together. It was a good strategy. Either they would complete the task they were assigned or they would be the first two people she would have with her in the boardroom if Team ASAP didn’t win. It was a surprise that Nene addressed her concern so openly in front of the entire group regarding LaToya’s perceived fake/phony persona. But the confrontation had been a long time coming over the past two weeks. Either they handled their issue with each other like adults or there would have been some interesting cat fights in the weeks to come.
The rest of the team sat silent while Nene and LaToya aired their concerns. Both girls shed a few tears and a new understanding was reached. LaToya even hugged Nene. The girls worked through their differences and both came out shining. Once that was completed they were able to go shopping together and built a small bond.
You have to credit Nene for telling it like it is. In fact, she has become quite a contender this season because she is real and honest to a fault. But LaToya also had a point to make when she told the ladies that it hurts when she sees them rolling their eyes at her and talking behind her back.
The fact is if you put multiple, strong, independent women in a room and force them to work hour after hour on a grueling task there is going to be conflict. If there isn’t it would mean they don’t care about what they are doing. These women are striving to make money for their favorite charity… they wouldn’t do this show otherwise and caring is part of that equation.
Nene and Star bumped heads this week when she was feeling rushed over her photo shoot. First, Nene had five minutes to get set up, then as she was shooting the spread Star was directing from the other room. Nene in nice terms told her this was her part of the project and to let her do her thing. Star (her team’s biggest issue is she likes to take complete control) needed to stand her ground and address with Nene it was her job to keep the time line on schedule. Nene said to the cameras ‘no one will snap at Star…’ but she admitted she will snap at Star because that is how she rolls.
Team ASAP has historically not taken risks in their creative projects and has lost multiple times to the men’s team because of that fact. This can hurt them this week because Ivanka doesn’t want the typical ad campaign for the Trump Luxury Hotel Collection. LaToya was doubtful over the lack of creativity that Star was taking. But she didn’t speak up and state her concerns. It seems the only person in the group that does speak up to Star is Nene. However, Nene has admitted she has seen LaToya speak her peace to Star in the past. Regardless, if someone feels a certain way and Trump finds out they didn’t speak their mind later in the boardroom this puts them in danger.
The women’s campaign reminded the judges of the cheap advertising that gets placed under the windshield wiper of cars. The presentation was like a jack in the box. The pictures were critiqued as well; Nene’s shot with Hope in the tub showed the towel above the bubbles and had an unopened Champaign bottle which contradicted the Champaign she was drinking in the tub.
To read how the men did click here.
To find out who lost, what happened in the boardroom and who went home click here.
To catch up on other Celebrity Apprentice recaps click here.