By now, the Baby Boomer generation’s profound impact on American consumerism is common knowledge. Anyone unaware
of the 79 million Boomers born in the United States between 1946 and 1964 must have been under a rock for several decades. The phenomenal increase in births when America’s soldiers came home after World War II may be the biggest game changer in U.S. history.
In a 1948 Newsweek article, demographer P.D. Whelpton predicted ‘an exponential rise in the demand for consumer products, suburban homes, automobiles, roads and services’ caused by the exploding birth rate. He was right, of course, but what he didn’t envision was the universal demand for anti-aging products.
Marketed relentlessly in every medium, moisturizers, skin lighteners, wrinkle reducers, hydrating potions and scores of other anti-aging products claim miraculous solutions for aging skin.
The oldest Boomers – those born in 1946 – turned 60 in 2006. Think of this group as a tsunami of energy and prosperity. But also think of it as a similar tsunami of aging. Even though the Boomers are younger thinking, acting and looking than
their parents’ generation, they are still getting older with all the attendant problems that inevitably emerge in mid-life.
Popular health advisor Dr.Mehmet Oz says though there are hundreds of possible skin-care ingredients with fancy names and expensive price tags, there is little or no science to most.
The list of ingredients with solid scientific backing, those which really can make a difference, is small. Dr. Oz says effective skin-care products should contain vitamin C, vitamin B3 (niacin – or nicotin-amide), vitamin B5 (pantothenic acid), vitamin E, alpha hydroxyacids, ubiquinone (small-molecule antioxidant), and ferulic acid (small-molecule antioxidant). Consumers who take the time to read labels may have the most success in their quest for the fountain of youth.
One of aging skin’s most worrisome characteristics – age spots (my grandmother used to call them liver spots) – are ubiquitous among the aging. Achieving a golden tan summer after summer has its downside – becoming a spotted animal in mid- and late life.
Fortunately there is help. Web skin care and beauty advisor Skin Care Cop publishes an annual review with volunteer researchers searching for stand-out products, those which deliver results and those that are just hype and false promises.
The Cops tested 14 skin lightening products and gave this year’s Editors’ Choice Award to Meladerm Pigment Reducing Complex by Civant based on the quality of the finished product and the fantastic results they experienced in just a short
period of time. The Cops also liked Meladerm’s unconditional 30-day money-back guarantee.