First focus on what people already want to buy. Finding the best product line is always done by interfacing the demand in the current market and the level of competition or profits you can earn. With a bit of research you can find what to sell, and the products that are already selling. This will lead you to your ultimate answer.
Add to this understanding the need, wants and expectations of the customers in search of. This is referred to as the minimum requirements or basic needs. Needs are the qualifying or “gatekeeper” dimensions in a purchase. Wants are the dimensions among many choices. Expectations on the other hand, are values or intangibles associated with a product.
In university, students look for the following: relevant logic concepts use of simple language, easy to understand and affordable prices. We can apply these to Internet sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same as it is anywhere else.
Consider what “hot” products to sell and the level of competition or your fair share of the market your product-choice will have. Choose the market segment where you can have a potential leadership or strong challenger role. Otherwise your competition will end up satisfying the customers better than your own interest.
To calculate this, several factors must be measured: (a) not enough demand means not enough people are going to buy (b) too much competition means not enough profit to go around (c) too much advertising drives up the price of pay per click ads and competition as well (d) not enough general interest means there may not be a good market even if there is high competition.
Final factors in choosing what to sell are the 2-Tier affiliate programs where you earn a commission for each sale, but anyone joining this program under you, offers a secondary commission from all of their sales. This is a good deal, but few programs offer it. When you see a 2-Tier affiliate program don’t pass it up out of hand. Do your research to see if it is a sound company with a good product/service.
Recurring commissions are best. These program affiliates earn a smaller commission, but it offers a monthly check for each person you sold the service to for as long as they remain in the program. This is residuals at its best and some common examples are: hosting services, Autoresponders, dating sites or similar monthly payment sales.
All this may sound like a load of homework, but once you have researched one or two affiliate programs… it becomes a lot easier.
Esther Smith, author/publisher