Yesterday, soap opera fans received the insanely unbelievable news that SOAPnet isn’t going off the air in January of 2012 as originally planned according to previous network statements.
News regarding ABC’s Brian Frons and his creative cohorts continues to become more and more unbelievable. Their decision making process is clearly flawed and Frons, his ABC side kicks, with ‘All their Secrets‘ have managed to spark enough negative publicity to last the network a lifetime. Most of you are now familiar with Hoover’s decision to fight for the soaps genre along side fans by pulling their advertising from the ABC network. Hoover has also encouraged fans to write to them with all their concerns and ideas related to saving the two soon to be dark beloved soap operas.
The best part of Hoover stepping up in this manner is the fact that ABC cannot use their favorite statement “We don’t comment on rumors’ as a defense mechanism.
Nellie Andreeva of Deadline has written an eye opening article about ABC’s decision to kill off two soap operas and about ABC/Disney’s alleged attempt at revamping SOAPnet into a children’s Disney channel (Disney Jr.) that would air 24/7. The Deadline report features an ABC employee explaining the history behind the development of the SOAPnet channel and the article is a fascinating read.
Over the last 6 months, our entire team has been under the impression that SOAPNet was going to shut down in January 2012 and replaced with Disney Junior. Over the last few weeks, I have heard comments that Disney Junior is now having problems getting the cable contracts done. So Disney Junior’s launch has been pushed from January to Spring 2012 and now SoapNet is not shutting down in January 2012. Both networks will be run at the same time it could be for several years, Disney Junior will only be in a few homes and a lot of money will be spent keeping both networks up. So now we are shutting down AMC in September and OLTL in January, and SOAPNet is still going to be on the air, we are going to run a network on General Hospital and some acquired soaps, it is embarrassing to all of us who had cared so much about our work.
We are not just angry that they are shutting down AMC and OLTL, but over the last 3-4 years we have been following a leader and his head of strategy who have not been able to do anything right.
You have to read the entire Deadline report to believe what’s going on at ABC.
It’s unfathomable to say the least that Brian Frons and the ABC Network go to such lengths to protect their secrets as though they are a covert branch of the government or something. Brian Frons would have been better off revamping two old game shows as opposed to bringing network viewers ‘The Chew‘ and ‘Revolution.‘
Had they updated ‘To Tell the Truth‘ and ‘I’ve Got a Secret‘, they would have been better off. Frons also better watch out for all those angry toddlers who want their Disney Jr. I am hearing the ‘diaper brigade’ is organizing.